Gravitas 5 Day How to Double Sales from Cold Calling

Overview

One of the most challenging aspects of selling is having to cold call – Knock backs, confidence and what to say are all obstacles in achieving a successful cold call. Finding and converting a good prospect is what it’s all about. Easy to win customers are often not the ones that you need, its loyal customers, and hard to win prospects that are essential to win. This course focuses on identifying and doing the right things consistently, knowing what outstanding sales professionals focus on to “double your sales from cold calling”.

 

This five day programme is designed to run half a day a week over five weeks as this approach enables the learner to put into practice their learning and report back to the group their experience and success. All sessions are taught through a mixture of activity and learning to suit all learning styles and achieve maximum benefit for the learner. All sessions will be focused on committing to action, planning activities for success and reviewing outcomes at the next session. It is also a practical course that aims to develop the skills and behaviours that build confidence and assertiveness.

Objectives

Day one:

  • Demonstrate the discipline of cold calling success
  • Target the best customers
  • Understand what you are really selling

Day two

  • Understand the cold-call process
  • Identify and focus on customer needs
  • Leave messages and communicate persuasively

Day three

  • Build and develop meaningful and professional relationships
  • Handle questions and objections
  • Up-sell and identify greater sales opportunities

Day four

  • Inspire the customer to buy now
  • Make memorable and professional presentations
  • Recognise and choose from a range of closing techniques

Day Five

  • Manage referrals to increase the customer base
  • Turn customers and clients into Key Accounts
  • Record and review meaningful and purposeful records

Course Outline

Day one:

  • Demonstrate the discipline of cold calling success
  • Target the best customers
  • Understand what you are really selling

Day two

  • Understand the cold-call process
  • Identify and focus on customer needs
  • Leave messages and communicate persuasively

Day three

  • Build and develop meaningful and professional relationships
  • Handle questions and objections
  • Up-sell and identify greater sales opportunities

Day four

  • Inspire the customer to buy now
  • Make memorable and professional presentations
  • Recognise and choose from a range of closing techniques

Day Five

  • Manage referrals to increase the customer base
  • Turn customers and clients into Key Accounts
  • Record and review meaningful and purposeful records