High Impact Sales Presentations


This action packed one-day workshop is based around individual sales presentations and focuses on preparation, practice and performance. With ever increasing competition, this course enables you to engage with your audience to support differentiating your company from your competitors and stimulate a more desired reaction from your audience.
During this workshop delegates will be given the opportunity to work on their own style into a presentation that will be structured around a sales process. Delegates will learn how to make memorable presentations but also how to control the sales process whether you are presenting face-to-face or via video conferencing.


  • Produce a template for a structured sales presentation.
  • Plan and prepare to sell the presentation.
  • Add the wow factor to your presentation.
  • Demonstrate how to engage your audience by clearly defining the benefits to listen.
  • Develop a dynamic delivery style to excite your audience.
  • Establish rapport with your audience.
  • Understand how to differentiate your presentations with company USP.
  • Manage difficult audiences turning objections around.

Course Outline

First Impressions Count

  • Establishing credibility and interest: “what’s in it for them” approach
  • Defining and redefining the objective
  • Create an introduction that motivates your audience to listen

Panic-Free Presentation

  • Good preparation: planning and structure
  • Language: identifying words to engage audiences and individual style
  • Present a clear and logical case for doing business
  • Energy: how to channel nervous energy to positive ends
  • Practising the performance in your mind

Dynamic Delivery – Add the wow factor

  • Maintaining interest – keeping the audience ‘hooked’
  • Stimulating curiosity – the key to motivation
  • Power and tone
  • Humour
  • The do’s and don’ts of PowerPoint presentations

Establishing Rapport with the Customers

  • Understanding your customers – what are they expecting?
  • Creating introductions that ‘hook’
  • How to link your presentations to customers’ needs/issues
  • Profiling your audience for levels of interest, ability and influence
  • Explaining the boundaries and limitations of your presentation